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Wix vs WordPress vs Squarespace  Which One is The Best For SEO

Wix vs WordPress vs Squarespace Which One is The Best For SEO


– Wix, WordPress, Squarespace. There are so many platforms out there. How do you know which
one’s the best for SEO? Which one should you use? WordPress is free, Wix cost money Squarespace is also out there. There’s just so many options, how do you know which ones to choose from? They’re all really popular. Hi everyone I’m Neil Patel and today I’m going to talk about Wix versus WordPress versus Squarespace. Which one is the best for SEO? (light melodic music) Before we get started, make sure you subscribe to this channel. If you’re on YouTube click
the alert notification. Before we dive into each of the platforms, let’s go over some basic stats that I got from BuiltWith. WordPress currently powers
more than 50% of the web. Literally, more than 50% of the web. Wix, according to BuiltWith, they come in second with
roughly 7% of all websites and Squarespace, they come in third with over 4% of the websites. Now 8Tracks which is a SEO tool they actually ran an interesting study comparing Wix versus
WordPress versus Squarespace. And they were trying to breakdown all right you know which
ones drive more traffic and here are some stats
that they found out. 46.1% of WordPress domain
names get organic traffic against 1.4% of Wix domain names. Now similar Squarespace, they were at roughly
15.1% of search traffic. Now, you’re probably
thinking, hey Squarespace, Wix, WordPress, doesn’t
that pretty much answer it? No, and even 8Tracks they
weren’t trying to say one was better than the other. The data is pretty much inconclusive and the reason being is well, someone who uses WordPress, could know SEO much more and they can be much more technical. While someone whose using Wix, may not really know SEO
as well, for example. So you couldn’t just compare them right? It wouldn’t be an apples
to apples comparison. So let’s go over each platform. WordPress, it’s the most popular one. It’s really good if you’re SEO savvy because there is just so much flexibility and customization that
you can on WordPress that you can’t do with
other platforms out there. The cool part about
WordPress is it’s simple in which you just add in plugins. No matter what you want
there’s probably a plugin that solves the problem for you. So some pros, it has a comprehensive list of advanced plugins. From the Yoast SEO plugin to the all in one SEO pack to broken link checker. It pretty much has plugins
that any SEO would need. Support is easy to find because there’s so many
people who use WordPress. There’s support forums,
there’s videos online. You can find tons of
answers even on YouTube. Even on Q and A sites like Quora. They also offer templates,
so you can have a website that is already optimized for mobile speed versus one that isn’t
optimized for mobile speed. And now let’s get into some cons. If you download too many plugins one, it could effect your site speed but two, if there not all compatible your site can break as well. You don’t necessarily need
any technical skill set, but it isn’t as simple
as drag and dropping compared to some of the other platforms. So in other words, if
you want to customize the experience, a little here a little there, you do
need to know some code or you need to hire
someone to help you out. Now the second platform Wix, if SEO isn’t your
priority and you just want something that’s simple, easy to use, like an easy to use CMS then
it’s a great solution for you. Now some pros of Wix, it
includes an SEO wizard that optimizes your site automatically. That makes it really easy
if you have a new website. It also includes AMP pages. AMP is google’s framework that helps webpages, specifically
mobile ones load faster. Now some cons of Wix. The first big con is there’s
not too much customization of metadata, titles, or URLs. Another big one is a lot
of time it takes your site a little bit longer to get indexed and the reason being is
some of the Wix based sites they use a lot of AJAX which causes some slow down. Also with architecture,
it’s more traditional you can’t do a ton of
unique, creative things with architecture to
really improve your SEO so if you’re looking for a
more modern site architecture that’s very flexible and you can change it from category to category
or section to section, Wix is probably not the good fit for that. Now the third platform, Squarespace. It’s good for small, simple sites that don’t require anyone
to know much about SEO. Some pros, the site offers
really pretty designs and of course they also have some nice site architecture built in. They also allow for custom
title tag and metadata which is great and it
supports functions like XML sitemaps, storewatch.TXC however you can’t really edit them so this is kind of a pro and a con. Now let’s dive in right into the cons. Indexing pages to Squarespace sometimes can be challenging. I’ve seen customers online complain that it can take weeks even
months for pages to get indexed. And sometimes this isn’t
because of the platform, this could be that the end user isn’t that savvy when it comes to SEO or submitting their site to google. They also have their
own naming conventions for SEO fields like meta description is labeled as SEO description which could cause confusions as well. You can’t really do anything about that. It’s also difficult to
add alt text to images so if you’re looking
to get a lot of traffic from google image search
you’re not going to have a ton coming from Squarespace. So the bottom line is
that all the platforms have pros and cons. I myself, prefer WordPress because it has the most
customization out there and if you want someone to help you out, you can find pretty affordable labor on a contractual basis
that can help you out for $5, $10, $20 an hour, help you get things up and running. And if you want more
done for you services, Squarespace and Wix are easier but they don’t have as much customization. If you need help optimizing your website check out my ad agency Neil Patel Digital if you have any questions about
Wix, WordPress, Squarespace or any platform out there you can leave a comment
below, I’ll answer it. Thank you for watching. Make sure you like, comment and subscribe.

68 comments found

  1. Yes, very true words. My WIX website is getting time to indexing it's also getting low score in page speed test. I'm also using your Uber suggest, thanks for the tips.

  2. i have not watched the video… but the title seems disturbing. These all are just cms for creating websites easy way. but we can't pick anyone just bcz seo.. without seeing the video everyone knows wordpress is clear winner.. bcz wordpress have best plugins for doing seo settings. not sure why you are comparing wordpress with outdated Squarespace and wix. you know well we can create any type of website in wordpress…

  3. WIX and Squarespace are for local based companies that don't plan to market the website at all. I recommend WIX to friends who hit me up asking me to build their site so I dont have to do it. I tell them, "$500-$750 is what my developer in Bangladesh will cost me. Just go to WIX and pay $15 (or less) per month." After I tell them that, they leave me alone.

  4. All platforms have advantages and disadvantages. I personally like more WordPress because this platform is more flexible. If my web-developers can fix smth – I can find someone else. Almost all web-developers know WordPress. My brother created a new project on Wix because he doesn't wanna pay for developers at all with his small website for personal purposes. All situations are different.

  5. Great video. Definitely agree with the conclusion. WordPress may be more "challenging" for beginners, but far superior in terms of SEO performance.

  6. As you said at the end, I think word-press is much better.. It has been a great success in the history of blogging world.

  7. There is any totally free online platform for learning Digital Marketing in your eyes, if yes then tell me please 🙏

  8. I myself am a freelancer. I create WordPress websites and make 10k in a month. It is a decent amount for me since I am a 3rd-year engineer student.

  9. Sir which is the Best platform for Beginners in Blogging WordPress or Blogger? And one more question is WordPress free plan is good for Bloggers?

  10. And the winner is WordPress. I'm working as a freelancer with WordPress and I'm in love with this. WordPress has so many features that it's competitor doesn't have.

  11. I use Squarespace for my two websites and love the way it looks. I do sometimes have pages drop off indexing and have to go back and reindex frequently. Also, I hate Squarespace's customer service – it totally sucks. I have used WP as a freelance writer and its much more complicated. I have been checking out Go Daddy. Any word on how you would rate them as the new kid on the block.

  12. Builderall seems to be on the market more and more. They say they have the fastest websites and all the tools for an entire online marketing business included.

  13. How do you feel about Weebly Neil? I am thinking about starting a web design business and I'm pretty good on that platform including SEO and tagging photos with metadata and redirecting domains.

  14. Excellent overview, thank you. Question: Do you happen to know if the SEO capability of Smugmug is similar to Wix / Squarespace? Better? Worse? Thank you.

  15. I've been using WordPress for a while and yes, it's a little challenging at the beginning, but maybe that's a good thing, since it leaves us no other way that starting a learning curve yo create a good website and ultimately, a better experience for Google and the user.

    That's my humble opinion based in managing two websites

    Thanks Neil

    P.D: English is not my first language, I hope I expressed my ideas clearly ☺️

  16. Great info.. however what about telling us something like which website is best for SEO. I'm talking about websites like: news, listing, guide, niche, or any other website that just by focusing on SEO i can get some traffic and hopfully monetize it.. i believe that would be a really good answer for some people that dont know where to start..thnxx

  17. How to know which one to chose
    WordPress is for free
    Wix cost money
    Square space is also out there
    I think you have your answer in this opening statement 🤣

  18. Does anyone have a recommendation for a WordPress Theme to be used for a local service business (junk hauling business)? And does anyone recommend using or not using page builders like Elementor and Builder Beaver? I heard that page builders slow the responsiveness of webpages. Thanks for any input and thanks for your videos Neil.

  19. When I saw the Wix adds and they mention how easy is to rank with, I was thinking mmmmm i don´t believe in, thanks Neil, now I´m clear. Could you please let me know if I must have an SSL certificate to rank well on google, or it doesn´t affect?

  20. The key here is comparing apples to apples. WordPress is according to all the experts unanimously better than the othes FOR the technical savy user. But most people aren't and don't want to have to contract a web site manager and are instead looking for a DIY alternative.

    That's the niche were Wix shines. Now they are charging up their prices so they are becoming more and more difficult to manage long-term.

  21. I am a power WordPress user, but also have a few blogs on wix. I am concerned that google won't see all of the content on my wix pages. Do you know if wix implements the dynamic rendering recommendations from Google to ensure all content is accessible to Google?

  22. Neil, thank you for this video. Very helpful. Question. What to do when your niche is too small to use tools for SEO search terms and words? Even SEM Rush keeps telling me there is not enough data in my field to help me with search word ideas?

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